That's where the customers are:
In the age of technology, people rely on the web and smart devices to find information, research on things of their interests, compare products and services, and make decisions. Brands are competing to create excellent user experience, and as a result, best products don't always win.
It's transparent, measurable and drive results:
With digital marketing, you are able to see what people are looking for and looking to do, how they find your business, what they like and dislike about your website, and what their buying journey looks like. You as a business owner can take all that information and make decisions on what areas to improve and how to build better brand awareness, and attract people to becoming your customers.
It's time efficient and cost effective:
Traditional marketing requires a lot of time on planning, printing, production, and requires a lot of resources. Digital Marketing relies on technology and gets things done on a smaller scale and efficiently. You can do testing before putting it out there, and through bidding process, you get to decide how competitive you want to be in a given period of time, and manage your cost effectively.