EastBright Marketing at Google All-Star Summit in Mountain View, California

It was such an honor to be invited to the Google All-Star Summit on August 26, 2014. EastBright was among the elite group of digital agencies in North America to attend this action-packed event. 

Among the speakers, there are Nicolas Daveau-Garneau, an industry leader at Google,  Matt Lawson, Marketing Director at Google, David Bell, Marketing Professor from the Wharton business school, andJesse Nichols from Google Analytics team. The product update, agency tools and new partner portal are all exiting to hear about. 

Here at EastBright, we are looking forward to working with Google, and our partner agencies, to better serve our clients to achieve their business goals.

Walmart.com or Amazon

It seems obvious that Amazon would be the right choice. After all, they've been around for a long time, and are known for good shopping experience and good price. I know UPS was busy delivering amazon packages to our house during the month of December.

My recent experience with Walmart.com seems to suggest the giant retailer is gaining ground on Amazon's turf. I was driving to Vancouver, BC to see my brother, and stopped by Eugene, OR(a quiet town with a beautiful campus) for sleep. My brother called and asked if I can pick up a electric stove for him. I've never heard of such a thing, and after doing some online research, wasn't even convinced why people need such a thing. Anyway, after comparing prices, I decided on a model sold on walmart.com.

The transaction was very easy just like amazon.com, but what happened next surprised me: an email came in confirming the purchase and said they will let me know if the product is ready in the local store, which is 3 miles away from my hotel. After about another 20 minutes, another email popped in telling me the product was ready. Out of curiosity, I went into the store, even though it was almost midnight, just to see if this is real. The store manager took me to a back room that has a small counter with the sign that says "site to store", and 5 minutes later I walked out with the product.

Someone said 60% of the US population lives within 5 miles of a Walmart store. If that's the case, and if they can create a shopping experience like this for every customer, the very concept of shopping will be changed forever.